Thirty years of advertising, photography, and visual storytelling — applied to one goal: giving Agro Associates images that actually win clients.
Agro Associates needs photography that does more than document finished projects. You need a visual library that makes prospects feel the quality of your work before they've spoken a single word to you — images that carry weight in proposals, on social media, and across every marketing surface you own.
The goal is 24 high-quality photographs across 6 landscape architecture installations, shot during peak spring conditions when the light and seasonal color are working in your favor. The result is a comprehensive visual asset library that accurately represents what Agro Associates builds and positions you for stronger client acquisition.
This isn't documentation.
It's a sales tool that works
every time you send a proposal.
Spring is the window. This proposal outlines exactly how we use it.
Most photographers show up and shoot. I show up having already thought through how each image will be used — in a proposal, on Instagram, at 48 inches wide on a trade show banner. That shift in thinking changes what gets captured and how.
The approach combines on-site photography across all 6 installations with strategic composition decisions built around your marketing objectives. Every shot is planned with multiple usage scenarios in mind, so the library you receive isn't a collection of pretty pictures — it's a flexible toolkit you can pull from for years.
Post-production includes professional editing, color correction, and delivery in multiple formats optimized for print, proposals, and digital. Everything organized, named, and ready to use the moment it lands in your inbox.
Every image planned
before the shutter opens.
That's the difference.
Deposit on signing
Balance on delivery
Travel beyond 50 miles billed at current IRS mileage rate. Expedited delivery available at +20%. Extended or exclusive licensing available on request.
I've spent three decades in advertising — writing, directing, and shooting campaigns for clients who needed their work to look as good as it actually is. I know what makes an image work in a proposal versus a billboard versus a social post. That knowledge doesn't come from photography school. It comes from thirty years of watching what moves clients to say yes.
Landscape and architectural photography is about more than sharp focus and good exposure. It's about understanding what the client is proud of and translating that into something a prospect can feel. I've done that work — in advertising, in editorial, in commercial photography — and I bring all of it to every shoot.
The library you receive from this project will be designed to last. Not trend-dependent. Not over-processed. Images that hold up in a proposal you send next month and the one you send three years from now.
Read through everything. Ask questions. Make sure this is the right fit before we move forward.
A straightforward contract covering scope, usage rights, payment, and timeline.
Addresses, contacts, any access requirements I need to know before showing up.
An hour together to align on shot priorities, key design elements, and anything specific to how you plan to use the images.
50% on signing kicks off pre-production immediately so we're fully prepared for the April 24 window.
"Spring is the window. The light is right, the color is there, and the installations look exactly the way you built them to look. This is the moment to capture it."
Three decades of advertising taught me that the difference between a proposal that wins and one that doesn't is often a single image — the one that makes a prospect feel something before they've read a word. That's what this project produces.
I'm not here to hand you files. I'm here to give Agro Associates a library that earns its cost every time you send it out.
Let's make the April window count.